It’s Not Business, It’s Personal
This company story was originally published in May 2021. The roles, relationships and development plans described here belong to that period.
Tomas Pedersen described Michael Overgaard as the “steam engine of the company”. The portrait presented Michael as quietly confident: someone who considered his projects carefully and wanted to explain his ideas clearly.
From a small office to a broader business
The original story traced Michael’s involvement back to 1996, when Nordsign was a small printing house with limited capacity and ambitious plans. It described the development from an office in Hadsund, Denmark, into a provider of large-format print and printed textiles with operations in Denmark and Poland.
Reliability through communication
Based in Denmark at the time, Michael visited the production operation in Poland. He spoke about the value of combining the work of both countries and about taking customers’ expectations seriously: the product they needed, the timing and the ability to contact someone easily.
For Michael, communication was part of the product’s value. A practical solution mattered, but so did the relationship built around it. He said he was willing to recommend another company when a request was outside Nordsign’s scope, rather than promise something the company did not do.
A wider perspective on customer needs
The article gave Kosmonaut, described then as a sister company producing retail stands and displays, as an example of that approach. This was a historical example, not a current referral or confirmation of today’s service arrangement.
The closing section mentioned Michael, Tomas and Niels Lundorf in connection with plans for IT systems and machinery. Those were the plans reported in 2021, rather than an announcement of new appointments or investment now.
The lasting theme of the portrait is personal responsibility in a business relationship. Read The Founder Effect for the founder’s perspective, or contact Nordsign to agree the scope and requirements of a new project.